Build a revenue engine you can trust.
Discipline, clarity, and confidence in how you grow.
Sholtz helps leadership teams turn commercial complexity into predictable performance — across sales, bids, forecasting, and delivery.
Most businesses grow. Few understand how they grow.
Led by a former Global Head of Sales Operations with 25+ years' experience.
What leaders want
The same things, in every organisation
at every stage of growth.
Revenue that is predictable
Not dependent on heroic effort or individual relationships.
A pipeline they can trust
Accurate, qualified, and free from wishful thinking.
Forecasts that hold
Numbers that reflect commercial reality, not optimism.
A team that executes consistently
Not just when conditions are perfect.
Bids pursued with discipline
Effort directed where it genuinely creates value.
Clarity on what to fix first
Not a list of recommendations — a clear starting point.
The problem
Most commercial engines
look functional.
Few actually are.
Growth introduces complexity faster than most organisations introduce discipline. The result is a quiet erosion of performance — not catastrophic, but cumulative.
Pipeline exists, but leaders do not fully trust what is in it.
Forecasts are produced, but heavily caveated at board level.
Bids are pursued at volume, but win rates are inconsistent.
Strong individuals carry the commercial function — and the risk.
Sales and delivery are misaligned, and margin is lost in the gap.
Structure has not kept pace with the complexity of the business.
The approach
Three disciplines. One integrated system.
01 — Clarity
Growth Clarity
Define the commercial strategy, market focus, and revenue model that will actually drive the next stage of growth.
02 — Control
Commercial Control
Build the operating systems, pipeline discipline, and governance that make performance consistent and predictable.
03 — Confidence
Revenue Intelligence
Install the analytics, dashboards, and intelligence that give leadership real visibility — and the confidence to act.
What changes when this works
Commercial performance
stops feeling like
a constant negotiation.
When structure, discipline, and intelligence are aligned, the commercial organisation operates with a confidence it has never had before.
Forecasts become something leadership can rely on, not just review.
Pipeline quality improves because qualification is real.
Bid effort is concentrated on the right opportunities.
Sales and delivery align around clear, shared commitments.
Individual brilliance is preserved — but no longer required for the system to function.
Growth becomes more controlled, and less dependent on constant effort.
Services
Where Sholtz works.
How we work
Structured to suit the situation.
Strategic Advisory
Short-term, high-impact advisory for leadership teams facing specific commercial decisions or inflection points.
Transformation Engagement
A structured engagement to redesign the commercial operating model — from diagnosis through to implementation.
Execution Partnership
An ongoing retained partnership for organisations that want disciplined commercial leadership embedded over time.
Who this is for
Leaders who know something
needs to change —
and are ready to act.
A CEO who knows the commercial engine needs rebuilding before the next raise.
A CRO who has the team, but not yet the system to support them.
A leadership team preparing for a transaction and needing commercial credibility.
A PE-backed business facing pressure to accelerate revenue without sacrificing margin.
An organisation that has outgrown how it currently operates.
Where this works best
How this works in practice.
These are typical situations where Sholtz helps leadership teams bring greater clarity, control, and confidence to commercial performance.
01
Forecast confidence has fallen
A growing consultancy has healthy pipeline volume on paper, but leadership no longer fully trusts the forecast.
Qualification varies by individual, probability is inconsistent, and important decisions are being made too late because the underlying picture is unclear.
What changes
Commercial stages, probability discipline, and leadership review cadence are tightened — creating a forecast that reflects reality rather than optimism.
Outcome
Earlier intervention, stronger decision-making, and greater confidence in revenue planning.
02
Bid effort is high, but returns are uneven
A business is pursuing too many opportunities with too little discipline.
Bid activity is high, opportunity cost is poorly understood, and teams are spending significant effort on work that is unlikely to convert or is misaligned with delivery capability.
What changes
Qualification, bid / no-bid discipline, and pursuit governance are strengthened so effort is focused where it has the greatest strategic and commercial value.
Outcome
Less wasted effort, better focus, and higher-quality pipeline conversion.
03
Sales-to-delivery handover is introducing risk
Work is being won, but delivery teams are inheriting ambiguity, hidden assumptions, and unclear commitments.
The result is avoidable friction, margin pressure, and tension between commercial ambition and operational reality.
What changes
Handover controls, ownership, and pre-delivery checkpoints are introduced so commitments are surfaced earlier and transitioned more cleanly.
Outcome
Lower delivery risk, cleaner transition, and stronger operational confidence.
Sholtz works where commercial complexity is growing — and where leadership wants greater confidence before inefficiency becomes entrenched.
Start a conversation
If this reflects your reality,
it is worth a conversation.
We work with a small number of leadership teams at any one time.
Fit matters — and we are deliberate about it.
A short, focused conversation is usually enough to understand where clarity, control, or confidence is most needed.